Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.
Danny Goodwin: Professional editor, content creator, and team builder – with a love for all things SEO and search.
Danny Goodwin joined Search Engine Land as Senior Editor in January 2022. He writes about breaking news in SEO, PPC and other digital marketing topics. He also lead the Subject Matter Expert program, comprised of 40+ (and growing) industry practitioners, experts and influencers. He is also a member of the SMX programming team.
From July 2017 to January 2022, Danny was Executive Editor of Search Engine Journal, where he managed an internal editorial team of eight employees, as well as hundreds of industry writers and contributors. During his time at Search Engine Journal, he implemented editorial and SEO strategies that helped SEJ grow to 3.5 million monthly pageviews and 1.6 million unique monthly users. In addition to editing stories, he wrote evergreen and news content. Also, SEJ launched 10-12 ebooks every year since 2018, resulting in thousands of sign-ups and downloads. Danny also hosted several episodes of The Search Engine Journal Show (formerly Search Engine Nerds) podcast. He also helped plan and launch other major projects, including The State of SEO 2021 report and our annual PPC Trends and SEO Trends series.
Formerly Managing Editor of Momentology.com, a digital marketing-focused brand site published by SEO tool Linkdex. Implemented editorial strategies that helped grow the site to 45,000 monthly pageviews.
Formerly editor of Search Engine Watch, where Danny helped shape editorial coverage; content strategy, creation, and marketing; writing; and coordinating, coaching, and leading large teams of professional contributors. Helped the site grow to 1.8 million monthly pageviews at its peak.
Journalism career began in college, editing for an award-winning newspaper before moving onto editing at a Pulitzer-Prize winning newspaper.
Speaker at SMX Advanced, Pubcon Vegas, Pubcon Florida, SEJ eSummit, SES New York, SES San Francisco, SES Chicago, and SES Toronto. Have also covered large industry events including Pubcon, SMX Advanced, and SMX East.